Some materials go viral online. In other words, the information or video is passed from user to user (often through social media sites and direct email) resulting in huge numbers of viewers clicking in to see the content.
A recent example (March 2011) would be the "Friday" song by Rebecca Black. Check the visitor hit numbers and the comments on this viral video, and compare them to most YouTube videos.
You can read more about Rebecca Black and her budding (or not) career. There's also an article on ReelSEO that looks at some interesting theories in terms of this video turning out to be such a sensation. After all, there are thousands and thousands of bad music videos posted all over YouTube.
Rebecca's Friday video isn't the first YouTube production to go viral. One of the first I noticed was Numa Numa. First made as a joke shared with friends, this video got huge hits, and many parady videos were made in a similar vein.
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